Two reasons - first, it's part of a group known collectively as IwantU Select Clubs, which also include the much racier IwantU Adult and IwantU Alt Clubs. Second (and the big pull) is the way the IwantU concept expands the boundaries of online dating experience.

Gone are the tried-and-tested-but-increasingly-dated staples of photo stills, e-mail exchanges, and maybe, if you're very lucky, an instant messaging service.

With Iwant U, it's hot fun all the way, with live streaming video links to other users. One of our people has likened it to a Roman pleasure palace, where you can get exactly what you want, where and when you want it. Whether it's true love or sizzling sex - you just choose the right IwantU Club for you!